Helvetica is one of the most beautiful typefaces ever created, it is clear, concise and extremely adaptable. As the design world saw a revival of older sans-serif typefaces, it was designed in 1957 by Max Miedinger and Eduard Hoffman at the Haas Type foundry in Switzerland. Initially called Neue Haas Grotesk, it was re-named Helvetica based on the Latin name for Switzerland. As the brilliant film Helvetica explains, it has become the default typeface in contemporary visual communication. Lest we forget that there are so many ways to communicate with text, here are some examples, Helvetica not withstanding.